For the first time in its nearly 60-year history of development, Nokia announced to change the brand identity of the once-popular king of mobile phones. So after this turning point, can Nokia be as successful as before?
With a logo design with the new Nokia lettering with stylized characters. With the blue color of the old logo, it has been replaced by other colors that are more eye-catching. CEO Pekka Lundmark said that in the past, the old Nokia logo was associated with smartphones, but now Nokia is a technology company, and changing the design and color of the logo seems to be quite good. reasonable.
After taking over the company in 2020, Mr. Lundmark outlined three strategies that need to be implemented for the company: the first is to restart, the second is to accelerate, and the third step is to expand the market. company. Once the company restart was completed, he also said that the implementation was in the second step.
Nokia is and has developed a service delivery network, where it sells equipment to telecommunications companies, in the heart of Nokia is still selling equipment to other businesses. The Nokia CEO shared that the enterprise segment grew 21% year-over-year and now accounts for about 8% of sales, which is equivalent to 2 billion UER. And this has made the head of Nokia want this number to double as quickly as possible.
Big tech firms are also teaming up with Nokia to sell equipment for factory automation and 5G private networks to customers.
Nokia’s strategy is to pit technology firms against big names like Amazon or Microsoft. The worrying thing is that the telecommunications equipment market is under too much pressure from the macro environment. As Nokia’s rival Ericsson had to lay off 8,500 employees. Currently Nokia’s fastest growing market is India, but in this market, Nokia is not very profitable. So Nokia hopes this year in North America will grow stronger.
