Leading the global TV market share for 18 consecutive years and being the top TV brand in Vietnam for 10 consecutive years, Samsung continues to set new standards and lead future trends with outstanding technologies on Samsung AI. TELEVISION.

From the first black-and-white TV in 1970, Samsung has had a journey of continuous development to consolidate its leading position in the audio-visual equipment industry. In 2024, with the introduction of the powerful 3rd generation NQ8 AI processor for high-end TV products (NPU twice as fast as the previous generation) and 512 neural simulation networks (8 times more powerful than the previous generation) ago), Samsung has opened up many superior features in both image, sound and optimization capabilities of the TV. From here, the user’s entertainment experience officially “changes the page” with silent but powerful changes from AI.

Super satisfying with AI image enhancement

High-resolution screens are gradually becoming the standard that conquers users when experiencing home entertainment. With 512 neural simulation networks, Neo QLED 8K – a typical representative of the new generation of Samsung AI TV – is not only capable of displaying 8K content but also capable of upgrading every detail in every scene. , especially objects and face focus areas, turning old low-resolution footage into “sharp” and vivid 8K standards. This is the 8K AI Upscaling Pro feature, a special experience that AI brings to users. Samsung’s research shows that Full HD and 4K content when shown on Samsung AI TV will have higher detail, approaching 90% compared to original 8K content.

AI helps to upgrade images with clarity and detail, regardless of the movement of objects such as balls or text displayed on a message board.

Not only that, when watching fast-paced sports events, the AI ​​Motion Enhancer Pro feature also allows to increase sharpness, minimizing distortion and blurring when objects move. Thanks to that, the moment the ball rolls on the grass or the tennis player’s infamous serve will become clear as if the viewer were present on the court. AI’s deep learning capabilities also help fix blurry errors in headlines and subtitles running at the bottom of the screen, ensuring users receive timely and accurate information.

Revolutionized with AI audio upscaling

A survey shows that on average, users adjust the volume 52 times a day when watching TV. This happens because each piece of content has different sounds and volume levels. Understanding this, Samsung has used AI to analyze the sound in the scene, thereby proactively adjusting accordingly without requiring manual operation from the user. This feature is called Active Voice Amplifier Pro, powered by the 3rd generation NQ8 AI processor, deep learning capabilities and a dialog enhancer that improves on-screen speech. When the speaker’s voice and background sound are equal, AI will detect and automatically increase the voice volume so users can hear the content clearly. This feature also allows detecting ambient noise (airplane sounds, vacuum cleaner sounds, street noise…) to adjust the TV volume, helping users hear whispers clearly in movies.

AI also enhances sound adjustment according to the content or surrounding space so users have an optimal experience when watching TV

Another equally interesting feature is Object Tracking Sound Pro. Imagine when you are watching an action movie and the character hears footsteps from the right side of the room. In real life, the TV also focuses the sound to the right, making the viewer feel like they are living in the movie. . Especially with Adaptive Sound Pro technology, AI will process sound according to each specific type of content (movies, sports, music), and even further fine-tune according to music genre (bolero, pop, rock… ) or movie genre (romance, action…) to bring the best experience to each different user.

AI enhances experiences and creates new lifestyles

The ability to deeply learn and understand user habits and preferences helps Samsung AI TV make highly personalized adjustments. Viewers can simply sit back and relax, with comprehensive AI optimization automatically fine-tuning TV settings for the best viewing experience. Likewise, gamers also don’t have to worry about adjusting the image or sound. AI Auto Game Mode will identify game titles and game genres, thereby automatically optimizing settings to upgrade the experience.

To help users lead a sustainable lifestyle, AI Energy mode on Samsung AI TV also uses sensors to analyze ambient light, detect movement when users leave the screen… to automatically adjust the brightness. bright and helps users save up to 30% of power consumption. In addition, users can also connect the TV to every other device in the family (refrigerator, washing machine, air conditioner…) via SmartThings, thereby controlling the whole house right in front of the TV screen, including Also control the electricity consumption of each device in the house with the 3D Map View feature on this application.

Samsung Knox helps protect user information and data, proactively detect threats and attacks in real time, and prevent fraudulent websites

Privacy and security of user information is something Samsung pays special attention to in the AI ​​TV era. When the TV is connected to many other devices and becomes the control center of the Smart Home model, an unfortunate attack can put all devices and the ecosystem in danger. That’s why Knox Security (a security standard that has achieved Common Criteria certification for 10 consecutive years – CC (Common Criteria), recognized by 31 countries around the world) has been applied. Knox Security is updated 24/7 on Samsung AI TV, proactively detecting real-time threats, blocking phishing websites, and seamlessly protecting users’ personal information.

With the combination of advanced AI technology and modern design, Samsung AI TV not only completely changes the home entertainment experience for users but is also an important “piece of the puzzle” that helps enhance the lifestyle in the home. future technology era.