This is the reason why Apple has to be wary of Samsung’s latest super product.

Currently, around the world, two big phone houses, Apple and Samsung, are completely monopolizing the high-end smartphone segment. So when the Samsung family launches the new Galaxy S23 product, it’s not difficult to have an extremely heavy opponent from the Apple house, which is the iPhone 14 Pro Max, because these are the two main server lines of the two big guys. This. Previously, according to a forecast of a retail system, the order rate of Galaxy S23 Ultra alone could account for 80%, while the other two models, Galaxy S23 + and Galaxy S23, only reached 15%, respectively. and 5%.

But in terms of upgrades, the Galaxy S23 Ultra is still losing compared to the iPhone 14 Pro Max. The iPhone 14 Pro Max has a completely new screen design with Dynamic Island that makes many people curious.

In contrast to the iPhone 14 Pro Max, the Samsung Galaxy S23 Ultra has almost the same design as its predecessor, the Galaxy S22 Ultra. This time Samsung has focused on the internal hardware design for the Galaxy S22 Ultra, in which the focus is on the Snapdragon 8 Gen 2 chip for powerful, optimized performance and much more battery saving. As for the camera part, it is upgraded to a resolution of 200MP, or the internal memory is upgraded from 128GB to 256GB.

But it should be affirmed that the upgrades on the Galaxy S23 Ultra are very practical, but visually, the Galaxy S22 Ultra is still too good and not everyone can recognize the upgrades of the Galaxy S23 Ultra. The Snapdragon 8 Gen 1 chip of the Galaxy S22 Ultra is still very powerful, and the 108MP camera of this device is still among the best today.

What makes the Galaxy S23 Ultra competitive with the iPhone 14 Pro Max is the price. The year 2023 is predicted to be a year of economic difficulties. Therefore, the trend for consumers to spend on luxury items such as high-end smartphones is extremely important. So the issue of price was very important during that time.

The iPhone 14 Pro Max 128GB used to have a starting price of 33.9 million VND, and now it is still about 30 million VND when it has stabilized. If users want to get 256GB of internal memory equivalent to the starting level of the Galaxy S22 Ultra, they will have to spend about 31.5 million.

Regarding the Galaxy S23 Ultra, this device has a starting price of 31.9 million VND for the 256GB version. But with reality, users can pay less than the above amount because dealers have direct discounts for customers.
So Apple should be wary when Samsung launches this product on the market.